As the lead creative on this project, my responsibility was to work directly with the CEO and VP of Marketing to conceptualize bespoke branding for this conference. The event gathered over 1,500 attendees at Industry City for a day of mentorship, networking, and conversations featuring keynote speakers like Martha Stewart and Ashley Graham.

The art direction’s objective was to aesthetically encompass both the Create & Cultivate brand and the energy of New York City. Design was applied towards all visual aspects of the conference — from website design, social media assets, print collateral, stage design, environmental decals, and sizzle reels.