Expanding their portfolio of woman-focused career conferences, Create & Cultivate launched their very first Vision Summit in 2018, coinciding with Miami Art Basel. The event brought in leaders in art, fashion, food, and business — including Olympic gold medalist Venus Williams as the main keynote speaker — for a day of Q&A panels, networking, and community-building.

Before I was briefed on this project, only a logo had been created. To create an entire suite of deliverables for the event, I extrapolated elements from the logo in order to come up with digital and printed collateral. This allowed me to produce every piece of visual material, including the site landing page, social media content, selfie murals, floor decals, guest badges, schedules, notebooks, and signage.