design & art direction for dollar shave club’s out of home and retail
As part of the brand’s omnichannel expansion, the in-house agency at Dollar Shave Club was tasked with creating out of home advertisements to promote the brand’s new retail presence. My role in these projects was to lead in conceptualization of and designing various banners, signage, packaging, and posters for different campaigns to support the brand’s retail presence. The work was done in collaboration with creative directors, chief executives, and other company stakeholders.
CD: Matt Orser; Christine Leri
CW: Jackie Resnick; Josh Perry
PM: Maria Cristobal; Alex Gracey
3D: Nathan Nutley
2023 brand campaign
To kick off new product rollouts for 2023, a brand campaign was to be launch around the midwest and southern regions of the United States. As a way to attract gen-z college students looking for an affordable grooming routine, I created a series of playful, eye-catching wheatpaste posters. I also helped produce a set of digital banners that were displayed in high foot-traffic areas, including airports, gas stations, college campuses, gyms, and rideshares.
body shaver go to market launch
Key visuals and packaging for product launch, displayed at major retailers including Walmart.
holiday retail campaign 2022
Key visual and packaging for holiday gift set, displayed at major retailers including Walmart.