Objective: Redesign the visual identity of Cal Poly Pomona's American Institute of Graphic Arts (AIGA) student group after its official chartering through the national organization. Logo has a clean, straight-foward aesthetic based off the most basic, fundamental elements of design — line, geometric shape, and color. Used on official AIGA Cal Poly Pomona social media profiles, marketing, deliverables, documents, and merchandise.

Details: Two wordmark logos (base and stacked versions).
Base logo
Stacked logo
Stationary kit (A4 folder, letterhead, business card, and postcard)
Close-up of logo embossed on letterhead
Official student group t-shirt for organization members
Base logo utilized in various print marketing pieces
(poster designers L-R: Stephanie Amaya; Corina Cervantes; Lupe Gutierrez)
Visual identity utilized throughout social media accounts
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